Privacy Policy

At JanSport, we recognize the importance of how your personal information is collected, used, and shared. This privacy statement explains the types of information we may gather about you, the purposes for which we use it, the ways in which it may be shared, and the choices available to you regarding your personal data. The scope of this policy covers interactions with our websites, mobile applications, physical stores, participation in events or promotions, and other instances where you voluntarily provide information to us. In certain situations, we may collect and use less personal information than described here, but we will not use your information beyond the purposes outlined in this policy. How we handle information can vary depending on how you choose to interact with us. For example, purchasing a product anonymously in one of our retail locations typically results in us collecting less personal data than if you join our customer loyalty program or use our mobile app.

In the United States, JanSport operates as a division of VF Outdoor LLC, a subsidiary of VF Corporation, while in Canada, JanSport functions under VF Outdoor Canada Co., also a subsidiary of VF Corporation. In this policy, references to “we,” “us,” or “our” pertain to these respective entities depending on your location.

We collect various types of information, which may include data that identifies you directly or information that is anonymous or aggregated. This can include identifiers such as your name, online account identifiers, IP addresses, driver’s license numbers, or signatures. Contact details, including phone numbers, email addresses, or mailing addresses, may also be collected. We gather commercial information, including records of products you have purchased or considered, as well as your shopping history. Inferences may be drawn from the data we collect, such as predictions about your preferences or potential purchases based on behaviors, attitudes, or other personal characteristics. Other types of information may include audio, video, or electronic recordings; educational or employment information; internet activity such as website browsing, app usage, or interaction with marketing communications; demographic information including age, gender, and date of birth; physical characteristics relevant to product selection; financial information for processing payments; and location information. With your consent, mobile apps may also collect precise device geolocation data.

Information may be collected directly from you when you interact with us through our websites, apps, retail stores, customer service channels, loyalty programs, or promotional events. In some cases, information is automatically collected using technologies such as cookies, pixels, or software development kits to monitor usage and improve services, personalization, and marketing effectiveness. Third parties may also independently obtain information about you, which we may acquire in accordance with applicable laws.

We use collected information to operate our business effectively, communicate with you, provide products and services, improve customer experiences, understand preferences, analyze trends, run promotions, secure our systems, perform research, and comply with legal obligations. Data may be shared with other VF family brands, service providers, contractors, marketing and advertising partners, payment processors, and courier services to fulfill orders and facilitate services. Publicly posted reviews or content may also be visible to others.

Advertising and analytics are conducted using cookies, web beacons, and other tracking technologies, which allow us and our vendors to understand interactions with our websites and apps, provide targeted advertising, and evaluate the effectiveness of our campaigns. You may choose to opt out of such tracking through website settings or tools like Global Privacy Control where legally recognized.

This privacy policy is intended to inform you comprehensively about how JanSport handles your information, giving you transparency and control while supporting a personalized and secure shopping and service experience.